Constant and frequent providing of your login information can be exhausting and annoying at the same time, especially if you are the type that always deletes your browsing history; however, these are not just the reasons why it is important to install a social login to your website but also, it is hard to think about different usernames and password combinations over a certain period of time.
Due to these reasons, users tend to abandon their data inputs half-done. Here are the reasons why you should and must install a Social Login Extension to your website:
Avoidance of getting false or fraudulent information from users
since it’s easy to create and type false data, the quality of traffic and user information being provided by visitors can be affected. By utilizing a social login extension to your website, this strategy is not only beneficial for you since it provides your site more accurate data from visitors or consumers but also lessens the burden of users trying to sign-up to your marketplace.
It is convenient
By lessening the time spent during sign-ups, it gives more convenience to users who visit your websites, thus improving their user experience as well.
It improves the brand’s marketing strategy
Exerting an effort by putting up extension can appeal to your consumers that you are indeed taking into consideration their welfare, thus, also increases your websites traffic and visitors from day-to-day.
Easier to use
Comparing to the traditional sign-up method where you provide almost all relevant information about yourself, which you have provided in a particular social media platform before, a social login extension eases that burden. Data can be retrieved easily, thus it is more efficient both on the side of the business owner and the consumer.
Users spend more time on your site
If a particular consumer spends more time on your site, your products and services are most likely to be availed. The chances of your e-commerce website being shared to their social accounts is high as well.
Only relevant ads are displayed
Since social login extensions permit third party websites to retrieve data from the original database, the appearance of ads are most likely to be tailored to suit the needs and interests of consumers visiting your site, thereby increasing the revenue of your business.
User engagement is also of relevant benefit when using a social login extension. Since their personal profile from different social media platform are already integrated into the site, the higher chances of them in engaging themselves to leave comments or reviews about the products you are offering.
Integrating social media login to your e-commerce website greatly influences the success of one’s online business since this is considered among today’s top marketing strategy utilized by most owners whether you have been in the field for so long or just starting up. People or consumers like these kinds of strategies wherein it is beneficial to them and lessens the hassle of user sign-ups. So take advantage of that knowledge; grow your business without compromising the comfort and efficiency of the service or products that you are offering.