Online buying strategies of customers have changed a lot such that they buy a product if and only if it precisely caters to what they need and fulfills their longing for the product. Even a behemoth collection of products may not fetch you the desired sales, if it is ubiquitous. So, what’s needed to break the mould is to let your customers free to create their own products. Yes, we call it product customization. This is nothing new; product customization is catching up in the eCommerce sector and boosting sales to great levels.
What features to include?
Now that you have decided to incorporate product designer tool onto your eCommerce portal, there are a few features you need to incorporate so that your site serves satisfactory to your valuable customers. Here is the list of must-have features on your site:
- 3D product view – this helps the customer in exploring every minute design on the product even before getting it delivered in hand
- Social login – for those who rush into your store without enough time to sign up for your site, a social login will help
- Responsive – make your portal compatible to all devices: laptop, desktop, mobile, tablet, etc
- Easy personalization – make your personalization utmost user friendly. When you nail this, you are sure to have your customers knocking your door back again and again
Look for a long run solution
Adding product customization tool is not as easy as we assume it to be. It involves a lot of time and effort. You have plugin options coming in handy; these help you temporarily though. For customizing options in long run, it is ideal to choose Magento html5 extension model. This will make your customization tool more user-friendly and interactive to use. With this, you can have more control on your site and its content, and each of its functionalities.
As stated above, you have got ready-made options with easy-to-use plugins. However, as popularly said, if you need to reap more profit, you certainly have to make more investment. Deploy resources for works like testing, retesting, analysis, and other developmental activities if you aim at having a topnotch product designer tool.
Products open to customization
What products should be made customizable on my site? Well, this isn’t a million dollar question. Any product is customizable. T-Shirts, Bags, Laptop skins, Wristbands, Bandana, Mobile case, Coffee mug, Photo magnets, Wall clock, Letterhead, Banner, Greeting card, Invitations, Shoes, Bracelets, and a lot more are open to customization. It is up to you to decide whether to make your portal open to assortment of such products or focus on any one or few categories.
If you have a supportive development team to back you, you can verily taste triumph in setting up your online product customization store and enjoy influx of customers coming in.