In a world where e-commerce and digitization have grown enormously, the development rate of print digitization arena is a major disappointment since there is a great dip of IT knowledge among the Entrepreneurs. Global markets and start-ups have shifted their focus towards fashion, food, jewelry, housing, cash back and mobile wallets and shower a very little attention upon the print e-commerce. The lack of IT literacy could be considered a major disadvantage of the Print Industry Entrepreneurs which deprive the customer’s attention towards them.
To master the art of making it big in the printing industry, a thorough analysis of IT field and a regular update on modern technologies like Web to Print, Variable Data Printing, Automated Workflows and MIS can thereby help the printers earn more profits.
Given below are the set of strategies that would definitely impact your business at a larger scale and help achieve your goals of making it big in the competitive industry. Utilize it and master the magical art of attaining success in a short period of time.
1. Infuse your traditional thinking method with the current trend
The greatest misassumption among people is that ‘printing is a full-fletched manufacturing job’. Hence they have failed to update themselves with the truth that technology has changed this concept of manufacturing over a period of time. The other common misconception is that ‘Web-to-print solution providers are a group of advanced online specialists or business community rather than for commercial printers’ which adds to the plight.
Print eCommerce sites works like any other e-commerce site where customers can view products, specify their choices, place orders online and then can receive them directly at their door steps.
The greatest way to improve productivity and operational workflow is to integrate the web to print a part of your commercial printing business. Since everything has turned online, printers find it easy to communicate thereby reducing the TAT (turn-around time) for each printing job. Also, you could maintain cash flow in a way more systematic as most of the online orders are paid in advance thereby adding fund flow within the company.
2. Invest more in Infrastructure
In order to join a race with the frontrunners of the printing industry like Vistaptint.com, zazzle.com, newfossil.com and moo.com you must pay keen attention over their success formula and implement them to your business to gain more orders thereby resulting in more business.
The investment on machines is worth spending since it yields higher profits. Machines with better configurations, different ink colors and plates, wide variety of papers matters a lot in this portal. So devote your investments in the infrastructure to make it big in the web-to-print industry.
With better and big machines, keep occupied yourself to make it big in the web-to-print industry.
3. B2B retailing better than B2C retailing
From recent research papers, it is evident that eCommerce has grown tremendously through B2C retail in the recent years, but the dilemma here is that most of them are unaware of the upturn of B2B online retailing which is a way larger than B2C retailing. The commercial printers need to look up to these models which could help them in further integration process thereby reaching the customers directly.
Since the ulterior motive is to fulfill the printing needs, the best part they could opt is to choose the web-to-print with eCommerce.
4. Think before you set up your startup
Analyze your economic strength before starting up your web-to-print. Be it a large scale setup or a small scale setup, analyze the profit that you would be receiving at the end in order to sustain and make good business in the industry.
Also, select materials that are of best quality in order to increase your supremacy in the industry. A full-fletched self-service portal keeps on switching the from one vendor to another for buyers in terms of efforts and time, also do they enable the web to print portals to earn high bargaining power for the suppliers with special discounts and seasonal coupons thereby retaining the customers.
Web to print allows product differentiation by offering personalization services like maintaining customer accounts where they can see previous orders and re-order, place orders directly, save time over phone and emails by live cost estimator based on type of printing.
So, give it a deep thought before setting up your startup and purchasing materials that are needed since they directly influence your business at a larger rate.
5. Offer extensions
Be not a printing portal that offers just online printing rather be a portal where you could infuse options like customized designs, editing, pre-designed templates, direct mailing etc., thereby helping the customer to plan integrated marketing communication for his clients.
This feature really is a boon to your customers who would really appreciate your full-fletched print advertising efforts.
6. Use the marketing key
Brand yourself and market to the world through social media, blogging, Google map listing, Google reviews and other listings in order to get an initial reach from the audience. The process is gradual and cannot be achieved instantly. Once it is achieved you need to be consistent about this to sore to heights.
The conclusion is that get a clear idea on the kind of challenge your customers have before spending money on a solution. Prioritize and make sure the solution you pick solves the most important challenges for your customers first.
It is now clear that before entering into the Web-to-print business you really need to master the art of being shrewd and also be aware of the latest technologies in order to make it big.
See your business through the eyes of your customers
Never let anything come between the very most important aspects of web-to-print.
Make sure your customers love making business with you.
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